How to save search results to Airtable
Saving Google and other search engine results to Airtable can be useful for usecases like business research, outreach, SEO tracking, or monitoring competitors.
Search Results
When gathering search results, you might want to capture the main details: titles, descriptions, and target URLs. Additional information from the search, such as the search query and date, can also be categorized and saved.
With Airtable Powersave, you can capture search result data directly into your Airtable table. For this particular task, the "Create many" tab in Powersave is often the best option.
Practical Use Cases
Searching for Products: You can use Google to search for products across various websites. Saving the search results to Airtable might help you compare product descriptions, prices, and links all in one place.
Researching Companies: Searching for companies and saving their profiles, news mentions, or reviews to Airtable can be particularly useful for competitor analysis or market research.
Finding Portfolios: If you’re searching for creative portfolios or case studies, saving the results might allow you to categorize and review them later.
Using Search Modifiers
Google search modifiers, like site:, can be helpful when you want to narrow down your search to specific websites:
Search within a particular website: For example, site:linkedin.com can help you search only on LinkedIn, or site:amazon.com to search within Amazon.
Social Media Searches: You might also use site: to search on platforms like Twitter, Instagram, or LinkedIn, and then save relevant results to Airtable.
Capturing Search Results
Use the "Create Many" Tab: The "Create many" tab in Powersave is particularly effective for saving multiple search results at once. It allows for faster and more efficient data capture, especially when dealing with a large number of results.
Element Picker for Precision: Combining the "Create many" tab with the element picker can help you narrow down the area of search results. This leads to faster and higher quality categorization, as you can focus on the relevant portion of the search page.
As you perform a Google search, you might collect important information such as:
- Title of the search result
- Description or snippet from the result
- Target URL of the result
- Other specific details picked out from the description of the search results
This approach can help you systematically store and analyze search results, making it easier to track trends, gather insights, or manage research data.